Developed and executed brand and social media strategies, aligning content direction with brand identity, campaign goals, and audience engagement objectives. Responsible for content planning, campaign ideation, platform strategy, trend analysis, visual direction, and audience positioning across Instagram, LinkedIn, TikTok, Facebook, and YouTube.

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Collaborated cross-functionally with marketing, PR, sales, and regulatory teams to ensure all campaigns maintained brand consistency, compliance standards, and effective storytelling while driving brand awareness, community growth, and engagement performance.