Social Media Campaigns
Developed and executed end-to-end social media launch campaigns for new product introductions, from creative planning and content strategy to production, publishing, and performance analysis. Created platform-specific content across Instagram, TikTok, LinkedIn, and YouTube while aligning with brand objectives, launch timelines, and cross-functional stakeholders.
VAMP ADVANCED
( PDRN Serum)
LAUNCH
Contributed to the creative direction and execution of the VAMP Advanced product launch, helping define the brand's visual identity through a gradient and salmon-inspired colour palette that reflected the product's PDRN positioning. Collaborated on talent selection by identifying real patients who authentically represented the brand.
Worked closely with the creative agency during production, providing on-site creative direction to ensure the final assets aligned with the brand vision. Coordinated with the sales team to align the social media launch calendar with offline marketing initiatives, delivering a cohesive and integrated product launch across channels.
Authentic Patient Casting & Direction
Science-Backed Educational Content
Created a science-backed content series that transformed complex topics—including PDRN, vitamins, minerals, and low molecular weight DNA—into accessible, visually engaging educational content. Balanced scientific credibility with social-first storytelling to make technical information easier to understand and share.
Instagram Reels that balanced science, storytelling, and premium aesthetics. Simplified complex ingredients and product innovations into engaging visual content while maintaining scientific accuracy and a consistent brand identity.
Hero Post
43K views
Avg Engagement Rate : 4.7%
Interactions : 3678
Hero Post
35K views
Avg Engagement Rate : 3.8%
Interactions : 2756
RENEW (Dermal Filler) Soft LAUNCH
Contributed to the creative direction of the RENEW product launch by establishing a modern, premium visual identity centred around a bold black aesthetic. Collaborated with the in-house creative team to ensure a cohesive brand experience across all campaign assets.
Partnered with in-house CGI designers to translate the science behind low molecular weight hyaluronic acid into visually engaging content. Developed educational social assets for healthcare providers, combining scientific accuracy with clear, compelling visual storytelling.
